Call to action is text/button/banner which will tell visitors to take an action on the website. Call to action comes in different forms it may be a heading, a button which stands out, a text link or a banner all of these will communicate your value proposition. Have you wondered why some of the best brands achieve the best conversion? Thata€?s because they use call to action on day to day basis to grab the attention of the visitor online.
Creating urgency through call to action phrase is an important and effective method to increase conversion since the time frame in the call to action makes the visitors to respond quickly, since it will benefit the visitors if they respond to the action in a timely manner.
Below I have come up with Top 20 call to action which can be used either on a website or on a PPC ad which will increase the conversion rate.
1) Click Here a€“ The most common and widely used phrase and the most effective in terms of conversion.
2) Call Now a€“ Converts better if you have made your website telephone number prominently on your website next to the CALL NOW phrase.
3) Buy today a€“ This Call to action phrases increases urgency on the part of the visitor to take action.
4) Register now a€“ Converts better if you have kind of membership site or a newsletter.
5) Free shipping a€“ Ideal for e-commerce web sites also works great during the holiday online sales.
6) Contact now a€“ This call to action phrase works well with a contact us form or email.
7) Get a free trial a€“ If you have a Free Trial like 14 day or a 30 day it is better to highlight to the visitors on the website. Most probably the free trial version can be a full subscriber if you have this offer.
Buy now a€“ Buy Now works well with a button also can be phrased out as order now.
9) Sign-up now a€“ Works better membership sites and newsletter sign-ups.
10) Offer expires a€“ This call to action needs immediate action on the part of the visitors. Also it works better if you add actually date to the offer.
11) Satisfaction guaranteed a€“ Tell about the quality of the product also this call to action works well inside the heading of the AD of the Web page.
12) Best value a€“ A a€?top rateda€? or a€?best valuea€? label would be very effective in your Ad description.
13) Limited Availability/Limited Time Only a€“ This call to action again generates urgency on the part of the customers to take action soon.
14) Free Consultation a€“ Often if you have free in your call to action is to contact you for an assessment, this is a great opportunity to convert the free consultation into buying your services.
15) Reserve Now a€“ This works well with travel and hotel industry because it creates the urgency to reserve when it is available.
16) Request for Free Quote a€“ Free quote or Free Estimate phrase is a perfect all to action for insurance, home improvement kind of websites.
17) Money Back a€“ a€?Money Back Guaranteea€? is a common phrase among car and vehicle dealers. This work better if you add like 90-Day Money Back Guarantee in your call to action phrase.
18)Talk to an Expert a€“ If you are using a web chat a€?Talk to an Experta€?.
19) Immediate Download a€“ A perfect call to action for software related website. Customers are looking to get immediately after their purchase.
20) Easy to use a€“ Is a call to action most used for software interface kind of applications. Like where application doesna€?t any extra skill sets to use it.
I have added few more other phrases which if used properly can see awesome conversion results on your website.
26) Join Now
27) 5 days only
28) No Experience Necessary
29) Start Now
30) No fees
31) Free guide
32) Certified Expert
The bottom line that I have found that being creative in your call to action and staying one step ahead of the competition is crucial to increase your website conversion.
If you think any other call to action phrases is missing in this list, please feel free to put that on the comment.